
Our opening line makes me think about God from a marketing perspective. “I was ready to respond, but no one asked for help. I was ready to be found, but no one was looking for me. I said, ‘Here I am, here I am!’” In our marketing classes, we tell our students to be looking for those people who are looking for them. That’s the whole idea of attraction marketing. You want to be attractive and provide the goods or services to those who need them and want them. The image of God I have here is that he is waving his hands trying to get our attention.
How frustrating it must be for God to have given us the keys to the kingdom (in Jesus) only for us to leave them sitting on the table. It’s not just us. These prophetic words were originally directed to the Israelites, a people who was lost. That is, they were separated from God. What do we know of them? They rebelled. They were selfish. They followed other gods. Hmmm. That could be our society.
Continue reading “Isaiah 65:1-16 – God’s Decision Not Ours”



